Privacy Policy
Ranch Route, LLC, a Delaware limited liability company
Ranch Route operates a community and marketplace platform at ranchroute.co. This policy explains how we collect, use, and protect your information when you use our platform including the Marketplace, Partner Store, Story Board, and partner profiles. Ranch Route ("Ranch Route," "Company," "we," "our," or "us") is committed to protecting your privacy.
This Privacy Policy is conjoined and applies to everyone — buyers, partners, producers, and all other users of the Platform. The same privacy protections apply to all accounts regardless of role.
Information We Collect
We collect the following information:
- Name and email address (required for account registration)
- Location information (city, state — provided voluntarily in profiles and listings)
- Messages sent through the Platform between buyers and sellers
- Listing data, product descriptions, images, and profile information
- IP address, browser type, device information, and pages visited (via standard server logs)
- Cookies for session management and basic analytics (see Cookie Policy below)
Information We Do NOT Collect
Ranch Route does not collect, store, or process:
- Payment information (credit card numbers, bank account details)
- Social Security numbers or government-issued identification numbers
- Any financial account information beyond what is strictly necessary for marketplace operations
All payment arrangements occur directly between buyers and sellers outside the Platform.
How We Use Your Information
We use your data to:
- Operate the Platform and provide marketplace services
- Connect buyers with sellers and facilitate communication
- Send transactional emails (message notifications, reservation updates)
- Improve and optimize the Platform experience
- Send marketing emails — with opt-out available at any time
What We Do NOT Do With Your Data
- We do not sell, rent, or share your personal data with third parties for their marketing purposes.
- We do not display third-party advertising on the Platform.
- We do not use your personal data to make automated decisions that produce legal effects concerning you.
Data Sharing & Service Providers
We share data only with service providers necessary to operate the Platform — including hosting providers, email delivery services, and analytics tools — and only to the extent necessary for them to perform their functions. These providers are contractually bound to protect your data.
We may disclose data if required by law, court order, or governmental regulation, or if necessary to protect the rights, property, or safety of Ranch Route, our users, or the public.
Cookies & Tracking
We use cookies for session management (keeping you logged in) and basic analytics to understand how the Platform is used. You may disable cookies in your browser settings, though some Platform functionality may be affected.
For more details, see our Cookie Policy.
Your Rights & Choices
You have the right to:
- Request a copy of the personal data we hold about you
- Request deletion of your account and associated data
- Opt out of marketing emails at any time (use the unsubscribe link in any marketing email)
- Correct inaccurate data by updating your account profile
To exercise these rights, contact us at privacy@ranchroute.co.
Data Retention
- Active accounts: We retain your account data as long as your account remains active.
- Transaction records: We retain transaction-related records for 7 years for legal and regulatory compliance.
- Inactive accounts: We will delete accounts after 2 years of inactivity, with 30 days advance notice by email.
Children's Privacy
Ranch Route does not knowingly collect personal data from anyone under the age of 13. If we learn that we have inadvertently collected such data, we will delete it immediately. If you believe we may have data from a child under 13, contact us at privacy@ranchroute.co.
California Residents (CCPA)
Under the California Consumer Privacy Act (CCPA), California residents have the right to:
- Know: Request disclosure of what personal data we collect, use, or disclose
- Delete: Request deletion of your personal data
- Opt-out of sale: Ranch Route does not sell personal data, and we confirm this here
- Non-discrimination: We will not discriminate against you for exercising your CCPA rights
To exercise your CCPA rights, contact privacy@ranchroute.co. We will respond within 45 days as required by law.
Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal data. However, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify users of material changes by email or by posting a notice on the Platform. Continued use after changes take effect constitutes acceptance.
Contact
Privacy Inquiries
privacy@ranchroute.coRanch Route · 25568 N Countryside Dr, Lake Barrington, IL 60010